Zelman Meats
Where Tribal Meat Freaks Unite
Creative &
Brand
Branding and positioning
Identity
Art direction
Signage
Merchandising
Menu psychology
Technology &
Integrations
Branding and positioning
Identity
Art direction
Signage
Merchandising
Menu psychology
Marketing &
Metrics
Branding and positioning
Identity
Art direction
Signage
Merchandising
Menu psychology
Repositioned
Zelman Meats wanted to be way more than just another steakhouse. We repositioned the brand into a place for tribal meat freaks with a signature sharing plate where guests share their crazy passions and try different cuts of steak.
25.2%
Increase
bookings
Reduce
Commission
Uplift
guest spend
Guest experience
During the branding phase we designed many unique elements of the brand. From ‘Dirty plates’ art direction, bone bibs and meat freak cocktails featuring beef fat bourbon and marrow the brand came alive into a unique experience that drove bookings and fans.
Driving customers
Managing the inbound channels seamlessly in partnership with the awesome Zelman marketing team has created amazing results for this client and we have established an amazing community of fans who make up the Zelman Tribe.
Guest experience
During the branding phase we designed many unique elements of the brand. From ‘Dirty plates’ art direction, bone bibs and meat freak cocktails featuring beef fat bourbon and marrow the brand came alive into a unique experience that drove bookings and fans.
-
82%
increase in bookingsFor the last 4 years, cab Hospitality has been there with us every step of the way. Their knowledge and insight into hospitality marketing has been fundamental in elevating the Burger & Lobster brand within the global market with great success. We cannot fault the dedication of the team at cab.
Phoebe Ashley | Senior Brand Manager
Burger & Lobster
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